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Howard Brown

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Slide Deck from Howard Brown's Cloud Expo® Presentation: Context to Solve the Big Data Problem for Sales & Marketing It's a simple fact that the better sales reps understand their prospects' intentions, preferences and pain points during calls, the more business they'll close. Each day, as your prospects interact with websites and social media platforms, their behavioral data profile is expanding. It's now possible to gain unprecedented insight into prospects' content preferences, product needs and budget. We hear a lot about how valuable Big Data is to sales and marketing teams. But data itself is only valuable when it's part of a bigger story, made visible in the right context. What Is Contextual Data? Historically, business data was analyzed periodically (weekly, monthly, quarterly, etc.) in order to help businesses make better revenue projections and long-term ... (more)